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Good Environmental Choice Australia


Jack’s introduction to Good Environmental Choice Australia (GECA) came in 2004 when his company – then called National Maintenance Products Pty Ltd – became the first industrial coatings manufacturer in Australia to be certified under their ISO 14020 eco-labelling program.

What started out as general feedback on the program gradually turned into more formal involvement. In May 2008, he was invited onto the board of directors where he took a role on the finance committee, before serving as chair of the board for over 12 months until completing his standard three year term.

In his time at GECA, Jack’s ability to challenge traditional thinking led to major changes that enabled the organisation to re-set operations and achieve financial stability. He also played a vital role in establishing succession plans for the CEO and other board members to ensure continuity and long-term viability.

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Jack Josephsen

Jack (ResinJack) Josephsen has spent over 20 years in the resin flooring industry. He has a proven track record of industry change and improvements


Left over flake - lost profit

If you are installing flake floors, then you too can learn from this example.


How to professionalize the Resin Flooring Trade

What are the issues that could prevent the Resin Flooring Industry from professionalizing? In this post I discuss some of the issues that I feel could hold back our industry.

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